The Top 5 Areas to Factor into your Content Marketing Planning

Today’s world is full of competition and we should always be updated to prove ourselves in this growing market. Content marketing appears to be one of the ways to ensure that the brand continues to drive the site’s organic traffic. Hence here are some of the tips that will guide you through the top 5 areas to factor into your Content Marketing Planning.

1.     Short-form Video

Just like the content is the king in the field of digital marketing, Video is the king in the field of Content Marketing. On an average a user watches 19 hours of video content every week. Video is the top channel for B2B marketing and now the hot new trend is the short-form videos like the Instagram reels and YouTube Shorts. In fact, the short-form video accounts for almost 80% of the mobile data traffic.

Producing short-form videos are actually less time consuming and also the users are more likely to engage with a shorter video as it gets straight into the point. It also reaches a greater number of audiences. Diversify your 2023 content marketing strategy to ensure that short-form videos are strategically used to drive engagement across the social media.

2.     Engagement through Interactive Content

Since the users wants everything to be in crisp, the brands are struggling to actively engage their audience at various touchpoints. This being the reason for the rise of interactive content, which indeed the audience to participate actively, resulting effective way of capturing and retaining their attention.

Content can be made interactive by activating polls, quizzes, surveys, etc, which makes the audience to get involved. Some brands are giving the experience of customization in their products, which is allowing the customer itself to design the product. AR and VR technology also adds value to this engagement by enabling the user to experience the product virtually.

3.     AI-Generated, Automated Content Marketing

Technology is developing at a rapid pace and so is the presence of AI in content marketing. The content created by Artificial Intelligence (AI) cannot fully replace the content writers, but it can definitely ease the marketer’s job by proving huge amount of content in lesser time. Marketers can use tools like MarketMuse, which uses AI to help with content planning, keyword research, competitor analysis, and content briefing and suggestions.

4.     Value-driven High Quality Researched Content

Customers do not want misleading information and are more concerned about the data and actual facts. This is the main reason where high-quality value-driven researched content comes in place. The developed content should in fact meet the needs of the customer and add value to their experience. Customer Relationship Management (CRM) plays an important role in providing the factual data for serving the client needs. Conducting surveys, releasing newsletters, writing white papers etc are add-ons for the brand awareness. Regular content auditing of the site is the best practice, as we can analyse and update the content on a regular basis, and optimize the site effectively.

5.     Priority has to be given to User Experience

Digital marketer needs to always ensure that we match the content to what the customer is actually looking for. Without this, it will never be possible to achieve the target audience, even though if they are looking for something that we are offering. Giving utmost priority to Keyword research and planning is the best part for creating relevant content, which the user is searching for. Customers usually have very high expectation and hence it is very important for us to give the best possible to attract the target segmented customers.

We need to prioritize the user experience in terms of page speed, image quality and loading time, style and voice, mobile performance, etc. Use of customer’s voice as a content is also an effective ways of content, in order to market your product, which attracts the potential customers to make a choice.

Conclusion

You can ensure that your content is in good hands by following these 5 factors which will help in your content marketing planning. In order to generalise, one has to be proactive in creating the valid content for the website and updating the same as and when required. This helps in awareness about the product and services offered and also builds trust. With this in place, content marketing can be the best ways to bring in traffic to the sites for any organization.